Visa Europe becomes official payment partner of The O2
February 26th, 2008
Visa Europe has signed an exclusive five year agreement with AEG Europe, owners of The O2, to become one of the venue’s founding partners as the ‘Official Payment Partner’.
The agreement takes effect immediately. Comments Colin Grannell Executive Vice President, Partnership Marketing at Visa Europe:
“We are delighted to have reached this agreement with AEG Europe to become a partner of The O2.
“Recently crowned the world’s most popular venue and named best international arena, it has an excellent track record in attracting visitors, in their millions, from across Europe.
“It will bring benefits both to Visa and our cardholders, by creating strong exposure for our payment brand and providing a platform for us to create greater awareness of our latest payment innovations such as Visa payWave.”
“Visa has an excellent track record of building global partnerships, such as the Olympic and Paralympic Games, the FIFA World Cup and the Disney Partnership.
“The O2 has raised the bar in terms of customer experience and we are delighted to be part of the show.”
Lesley Saville, Chief Marketing Officer for AEG Europe, added: “Having Visa Europe on board is another strong example of how The O2 has attracted some of the world’s most powerful brands.
“The ground breaking content The O2 has seen in its opening year provides our partners with a real chance to create unique brand experiences for a range of very different audiences.”
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