FINWIRE®

Wall Street Journal Appoints Publisher of WSJ its New High-End Lifestyle Magazine

April 11th, 2008

The Wall Street Journal today named Ellen Asmodeo-Giglio, vice president/publisher of the Journal’s new high-end lifestyle magazine, WSJ., which is scheduled to launch Sept. 6, 2008.

Ms. Asmodeo-Giglio will oversee all of the advertising and marketing initiatives for WSJ. and develop strategies to drive revenue in the luxury categories through print, online, other digital properties and strategic partnerships.

“WSJ. is a natural extension of the Wall Street Journal brand and will draw upon the resources, access and reporting strength of the Journal.

Ellen is the right fit for this important, new venture,” said Michael F. Rooney, chief revenue officer for The Wall Street Journal.

“We can promise that the journalistic quality will be impeccable, and advertisers will be able to reach one of the most affluent and influential audiences.”

WSJ. offers the inside track on the world of wealth and is a celebration of the lifestyle of its readers.

From cars to fashion, from property to philanthropy, from personalities to travel, WSJ. magazine is the authority on how to live life to the fullest.

The magazine will offer unique insight that only the Journal can offer into living well and making the best choices.

Third party syndicated research shows that the Journal’s readers are already active participants in the luxury market-Journal readers spent $53 billion on leisure travel-80% more than the leading travel magazine.

Journal readers spent nearly $3.5 billion on women’s fashion-more than the readers of the leading fashion magazine and their spending on jewelry and watches approaches $2 billion, double what readers of the leading men’s magazine spend.

Ms. Asmodeo-Giglio, who is a luxury marketing consultant, was formerly senior vice president and publisher of Travel + Leisure Magazine.

Throughout her 17-years at American Express Publishing, she held a variety of positions.

In June 2000, Ms. Asmodeo-Giglio was appointed vice president, sales and marketing of Travel + Leisure.

Prior to that she served as travel advertising director and managed the newly launched Travel + Leisure Family and Travel + Leisure Golf magazines.

Before joining American Express Publishing, Ms. Asmodeo-Giglio was advertising sales manager of The Travel Channel Cable Network, and prior to that she was an account executive at Martin, Sturtevant, Silverman & Marshall Advertising, specializing in hotels and tourism.

Ms. Asmodeo-Giglio is a graduate of Baruch College and resides in New York City.

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